You closed the call five minutes ago and you already know how tonight goes. Log the notes in the CRM. Bump the deal stage. Draft the follow-up. Prep tomorrow's three accounts. None of it is selling, and all of it lands on you after 6pm. That gap, between the selling a rep is hired to do and the admin that quietly eats the day, is exactly what Expertise AI is built to close.
If the name Chatsimple rings a bell, that is the same company. Chatsimple rebranded to Expertise AI, and the product grew up: it went from a website chatbot into a full assistant that runs the repetitive work sitting around a sales rep's deals.
Quick facts
Pricing (as of 01 Jul 2026): free forever tier with 200 credits a day, Pro at $40/month per user billed yearly (or $50 monthly) with 5,000 credits a month, and a custom Team and Scale plan for sales teams. No credit card to start, and the company throws in $100 in credits. Platform: web app that plugs into your existing sales stack. It is SOC 2 Type II and GDPR compliant, and it is a paid commercial product, not open source.
What it actually is
Expertise AI is an assistant that handles the admin layer around your deals. You tell it what you want in plain English, the same way you would brief a human assistant, and it turns that into a workflow that runs on its own. There is no prompt engineering and no code.
The part that makes it more than a fancy chatbot is that it connects to the tools you already live in and can write to them, not just read. It reads your calendar, your inbox, your call recordings, and your CRM, then updates records, drafts emails, and files research back into those same tools. When something needs a human decision, it stops and asks you to approve it. Everything else just gets done in the background.
The problem it is chewing on
There is a stat Expertise leans on, and it stings because it is true. Salesforce's State of Sales report found reps spend about 72 percent of the week on work that is not selling, and only 28 percent actually in front of buyers. The rest is data entry, meeting prep, chasing quiet deals, and updating the same fields over and over.
So the pitch is simple. Push the admin onto the assistant and hand the rep back the hours. In Expertise's own before-and-after, the tasks that used to burn a Tuesday evening (re-watching a call to pull the three things that mattered, typing the recap into Salesforce, researching tomorrow's accounts) either run automatically or shrink to a two-minute review.
Where it is useful
A quota-carrying AE with eight live deals wakes up to a recap of yesterday's calls, the CRM already updated and next steps written, before the first coffee. She spends the saved hour on two more discovery calls.
A rep walking into a packed day of meetings gets a prep brief for every account on the calendar, complete with recent news and an opener, sitting ready when he sits down, instead of frantically googling between calls.
A sales manager watching a bloated pipeline lets the assistant flag which deals went quiet and which are worth chasing, so the Monday pipeline review is two minutes of reading rather than an hour of squinting at a spreadsheet.
A new hire who does not yet know the team's CRM habits describes a follow-up play in normal words and lets Expertise build and run it, learning the process by watching the assistant do it right.
Why it stands out
Two things. First, the plain-language setup genuinely lowers the bar: you describe the task like you would to a person, and it becomes a repeatable workflow in seconds. No RevOps ticket, no admin waiting list. Second, the human-approval queue is a smart bit of restraint. An assistant that silently rewrites your CRM is a nightmare waiting to happen, so Expertise routes anything consequential past you first and only runs the safe stuff unattended. That balance, autonomy with a seatbelt, is the part we found most reassuring.
Worth an honest caveat: the pricing story on the site is a little tangled right now, with the newer per-rep assistant plans sitting alongside older chatbot-style tiers. And an assistant that writes to your CRM is only as good as your trust in it, so plan to babysit the first week before you let it run loose.
How to try it
Start on the free tier, no card required, and you get $100 in credits to burn on real work rather than a toy sandbox. Connect one tool first (your CRM is the obvious pick), describe one task you do every single day, and watch it run once before you turn it loose. Credits are the currency here: a light CRM update costs a little, a full research brief costs more, and you can track the burn live on the dashboard.
If you want to see the rebrand and what changed before you sign up, the company walked through it here.
Takeaway
Expertise AI is betting that the most valuable thing you can give a salesperson is not another dashboard but their evening back. If your reps are losing hours to CRM hygiene and meeting prep, the free tier costs nothing to test, and the worst case is you learn exactly how much of the week the busywork was quietly taking.